EFT Universe Trainer, Jenny Johnston from Australia, taps into her childhood memories of love and celebration at home in New Zealand and disconnects that feeling from the chocolate with very funny and unexpected results for the client. EFT means "Emotional Freedom Techniques" and is a powerful self-help method based on research showing that emotional trauma contributes greatly to disease. Clinical trials have shown that EFT tapping is able to rapidly reduce the emotional impact of memories and incidents that trigger emotional distress. Once the distress is reduced or removed, the body can often rebalance itself, and accelerate healing. EFT tapping uses elements of Cognitive Therapy and Exposure Therapy, and combines them with Acupressure, in the form of fingertip tapping on 12 acupuncture points. Over 20 clinical trials published in peer-reviewed medical and psychology journals have demonstrated that EFT is effective for phobias, anxiety, depression, posttraumatic stress disorder, pain, and other problems. Over 9 million people a month search online for "EFT tapping" and related terms, and EFT Universe is one of the most-visited alternative health sites on the web, with some 150,000 unique visitors each month, and some 200,000 newsletter subscribers.